The Vernissage team is highly specialised in the creation of private labels; our mission is to identify the "right" product for positioning on shelves.
Packaging and format is researched and developed based on constant market trend analysis. Subject to volume, moulds for the production of packaging are designed or otherwise, suitable ones are chosen from a vast range of standard products offered by various production companies.
We select packaging based on the following characteristics:
- Optimal size
- Easy to fill
- Economic to transport
- Easy to use
We then move on to developing the formula which must comply with the following requirements:
- High perceived quality
- Right value for money
- New claims which aren't too "outlandish"
For graphics, Vernissage collaborates with several agencies specialised in the development of private brands.
- Be pleasantly visible
- Explain the product well and illustrate its characteristics
- Have a correct information hierarchy
- and lastly, should not confuse the consumer with an excess of information
Once product concept has been created, the next phase involves the development of production, logistic and sales aspects. Optimal production batches are identified through number analysis and based on company plants. The choice of carrier is also important in determining an economy of scale and in order to supply distributors with a punctual and infallible service. All of the aforementioned aspects are taken into consideration, both when Vernissage acts as a consultant for production companies and when it collaborates with distribution companies. With extensive knowledge of the market and consolidated collaborations, the professional team at Vernissage guarantees a complete commercial service which satisfies and matches client requests with optimisation requirements of production companies.